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Why the “batch number” and the “Fran” signature?

Why the “batch number” and the “Fran” signature?
October 18, 2016 Mr. Nelson
Francis (“Fran” – to his friends) Nelson Beebe is an artisan baker.  His cookies are made in small quantities (batches.)  He tastes a finished cookie from each batch.  His “Fran” signature tells you he believes your cookies accurately represent his craft of chocolate chip cookies making.
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